DemoJournal · Editorial, magazine, story-led

Journal template

Editorial, magazine, story-led

A long-form, content-first layout that treats cars like a quarterly publication. Great for brands that want a thoughtful, premium feel.

Best for

Luxury, vintage, road-trip stories

Vol. IV · July 2026

The Standard

A quarterly journal of the road · and a rental fleet, too

Cover Story · Issue 04

Cars, curated like a magazine | The Standard

A quarterly look at the cars we love to drive, with first access for our members.

Now showing

The Maruti 800

returns, sort of

A retrospective, on four wheels

Photo · Editorial selection

14

Cars in the fleet

2,400+

Trips completed

4.9

Average rating

24/7

Roadside support

From the latest issue

Stories from the road

GUIDE

A weekend guide to the coast

6 min read·By the editors

INTERVIEW

Why our drivers keep a notebook

4 min read·By the editors

STORY

A 1,400 km drive in a hatchback

11 min read·By the editors

A quarterly look at the cars we love to drive, with first access for our members.

— From the editor’s letter

Why Choose The Standard

Self-drive car rentals in Mumbai

The Standard makes self-drive car rental simple, transparent, and reliable across Mumbai.

Open 7 days

Pickup & drop-off, every day of the week

Door delivery

Available in the metro area

Fully insured

Comprehensive cover, no extras to buy

12 hour hold

Reserve a car without paying upfront

Letters from readers

What subscribers say

The has great customer support. They helped me extend my rental with no hassle.

Geeta P. · Downtown, Mumbai

Rented from The for a weekend getaway. The car was spotless and the booking was effortless. Will definitely use again.

Amit T. · Worli, Mumbai

The made the whole process smooth — quick verification, clean car, and doorstep delivery. Highly recommend.

Gaurav T. · Borivali, Mumbai

Subscribe

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Open 7 days

Pickup & drop-off, every day of the week

Door delivery

Available in the metro area

Fully insured

Comprehensive cover, no extras to buy

12 hour hold

Reserve a car without paying upfront